Charlotte Tilbury Won't STOP Complaining! + Mona & Nikkie do the Unexpected! | What's Up in Makeup
Jen Luv · 53:45 · 5 days ago
The beauty industry is shifting as influencers return to past brand partners, legacy labels pivot marketing to reach older generations, and new technology seeks to modernize services like hair braiding, while ongoing debates persist regarding the quality gap between high-end products and lower-cost alternatives.
- Nikkie Tutorials return — She is collaborating with Too Faced again for the re-release of their Sweet Peach collection .
- Past conflicts — Her previous 2016 partnership faced backlash over poor compensation and alleged formula changes, leading to long-standing tension .
- Dupe criticism — Charlotte Tilbury argues that affordable alternatives are inferior, claiming the term "dupe" is misleading and equates to illegal counterfeiting .
- Shared manufacturing — TikTok creator Nina Pool showed that Kiko Milano and Charlotte Tilbury use the same manufacturer for lip liners, suggesting branding drives the price gap .
- Mona Kattan split — She separated Kayali Fragrances from Huda Beauty to gain independence and avoid codependency, focusing on her own vision .
- Physicians Formula strategy — The brand is partnering with Jaclyn Hill and Manny MUA to celebrate the 10th anniversary of its Butter Bronzer, aiming to leverage past influencer popularity .
- Rini relaunch — After facing backlash for appealing to children, the brand is returning with an emphasis on education and transparency regarding their skincare products .
- Cover Girl target change — Struggling to connect with younger audiences, the company is shifting its marketing focus toward customers aged 45 to 55 .
- Hair braiding robot — A startup called Halo Braid is introducing a device to help stylists finish braids faster and reduce physical strain .
- Touch-up tool — Makeup Eraser launched a reusable, water-activated pen designed to correct smudges, replacing disposable tools like Q-tips .